Business Plans

The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.

They have their business plan ready and all they need to do is take advantage of the opportunities.

Where can you find the right business plan?

If your business is based in the United States - click here

U.S. Business

If your business is based in the U.K. - click here

U.K. Business

Ideas To Action.

Part 33 - Facebook.

How to use Facebook to promote your business

Find out if your customers are on Facebook; and whether they expect to find your business there.

If you run any kind of consumer-facing business, many of your customers will want to keep in touch on Facebook.

  1. Register for your free account. Getting started on Facebook is quick and easy. You do not necessarily need a personal page to create your business page but it can be a good way to drive traffic to your business page.

  2. Get inspiration and advice on Facebook for businesses. It has lots of useful case studies featuring businesses of all shapes and sizes.

  3. Tell people you are on Facebook. Use other social networks, like Twitter, to post links to your Facebook page, put details of it on your website and all your marketing literature, and include a link below your email signature.

  4. Make the most of your profile. Include appropriate images, a link to your website, an overview of your business and a description of your product or service.

  5. Use keywords in your profile and posts that people are most likely to search for in relation to your business and its products and services so your page appears more prominently in search engine results.

  6. A key advantage of having a Facebook page for your business is that customers will be able to find you more easily from their mobile devices.

  7. Post content that people typically enjoy on Facebook. Images, in particular, tend to attract the most likes, shares and comments.

  8. According to Facebook, images account for 75% of content posted by brands. The content you post should show the human side of your business but make sure it is in line with your brand values and does not damage your reputation.

  9. Use advertising to reach out to specific groups of people. Facebook allows you to target ads based on everything from location and demographics to behaviour and interests or even a combination of these.

  10. Engage with your followers. Facebook users love to talk to real people and share their news and views.

  11. Reply to queries and respond to comments, including any complaints. You can also encourage discussion and feedback — positive user-generated content provides a very powerful endorsement for your business.

  12. Direct people to your own website or blog

  13. Set your blog’s RSS feed so that you automatically publish snippets on your Facebook page to encourage followers to visit your website.

  14. Reward your Facebook followers by running competitions or providing exclusive deals with your business.

  15. Many people use Facebook to find special offers that aren’t available elsewhere.

Measure everything, Page Insights provides an overview of who your customers are and how they are connecting with your business. You can also use the Adverts Manager dashboard to see how your ads are performing against your objectives.

Create your own Facebook!
Powerful social networking software that lets you kick-start your own community!

Additional Help


Mark Zuckerberg founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mr Zuckerberg had already developed a number of social-networking websites for fellow students, including Coursematch, which allowed users to view people taking their degree, and Facemash, where you could rate people's attractiveness.

In February 2004 Mr Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile.

The network was promptly extended to other Boston universities, the Ivy League and eventually all US universities. It became in August 2005 after the address was purchased for $200,000. US high schools could sign up from September 2005, then it began to spread worldwide, reaching UK universities the following month.

As of September 2006, the network was extended beyond educational institutions to anyone with a registered email address.

The site remains free to join, and makes a profit through advertising revenue. Yahoo and Google are among companies which have expressed interest in a buy-out, with rumoured figures of around $2bn (£975m).

Facebook held its initial public offering (IPO) on Friday, May 18, 2012. The IPO was the biggest in technology and one of the biggest in Internet history, with a peak market capitalization of over $104 billion. Media pundits called it a "cultural touchstone."

At $130 a share, Facebook is worth about $365 billion.

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