The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.
They have their business plan ready and all they need to do is take advantage of the opportunities.
Where can you find the right business plan?
If your business is based in the United States - click here
If your business is based in the U.K. - click here
Ideas To Action.
Part 35 - LinkedIn.
LinkedIn is the marketing hub of many social selling executives and solopreneurs, but what about businesses using LinkedIn to reach their goals? 80% of small business owners, with 20 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them. A recent Wall Street Journal study also indicates that 41% of small businesses feel that LinkedIn provides them the most potential to generate business.
Your LinkedIn for small business goals can be to:
- Expand and increase your relationship currency with your network with key contacts
- Build your credibility with content
- Expand the reach of your story by leveraging your employee base
Today, the LinkedIn profile is the new business card and content is the new networking tool. As with all social media platforms, LinkedIn has a social contract with its members and is not just another sales channel or place to promote a coupon. LinkedIn is becoming more of an editorial and publishing channel and when used correctly is the foundation for every small business to build credibility with content and an evangelizing workforce.
- Create A LinkedIn Company Page. With over 3 million company pages you need to play to win on LinkedIn, or get left behind.
- Run Your Personal And Small Business Company Page As A PPC or SEO Campaign. If your small business marketing strategy does not include a search engine optimization component, then it should – ensuring you are there when your customers are googling you.
- Find And Participate In A LinkedIn Group With Local Ties. LinkedIn reports the average user joins 7 LinkedIn Groups, so your customers, influencers and competitors are using this LinkedIn community. Over 70% of customers use groups to research, network and vet buying decisions.
- Begin To Blog On LinkedIn. Technorati reports that 31% of customers are influenced by blog posts, so, it makes sense for every small business to post articles on their blog, their website and on LinkedIn to reach and connect with their audience.
- Leverage Each Employee Within Your Small Business. Dell reports that only 8% of their owned channel followers overlap with their employees’ followers. Train and leverage your employees as brand ambassadors to build your small business brand; telling your company story and accessing their incremental network.
- Secure LinkedIn Endorsements. Dimensional Research reports that positive endorsements, like those on Yelp and Amazon, influence a purchase decision 88% of the time.
- Secure LinkedIn Recommendations. 86% of consumers are influenced by recommendations. With over 1 billion annual recommendations, you and your small business need to be a part of this ‘word of mouth’ marketing strategy.
- Showcase Your Work In Video, Slides, Interview, etc. Only 22% of B2C businesses have secured a lead through LinkedIn, while 53% of B2B businesses have. The real impact LinkedIn has is its ability to share work examples, thought leadership, research and a POV to help influence the purchase or relationship.
- Send 6-8 Daily Status Updates. LinkedIn is not the place to be posting coupons for your small business. The social contract to which you should subscribe is to use LinkedIn to develop your positioning.
- Shine Up Your LinkedIn Curbside Appeal. 49.5% of LinkedIn profiles are not completed, which means they will not show up in a LinkedIn search. Just like selling a home, you cannot sell your small business’ credibility and products and services unless you work on its social media curbside appeal.
You cannot be using the same Facebook and Twitter content and techniques on LinkedIn, even though it has the same customers. If you embrace the channel to distribute your thought leadership to impact your small business, then you will be successful.
Every social media platform, like LinkedIn, has a separate social contract with the same customer.
Ideas To Action - next
A Great Business did not just happen - It was planned that way.