The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.
They have their business plan ready and all they need to do is take advantage of the opportunities.
Where can you find the right business plan?
If your business is based in the United States - click here
If your business is based in the U.K. - click here
Ideas To Action.
Part 36 - Mobile Apps.
A mobile app is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.
Starting a small business involves some risk, which is both psychological and financial. For small businesses, getting the maximum possible exposure is extremely essential for growth. The more customers they get, more would be their sales and hence, growth. And in this age of smartphones, an effective way to reach more and more people is having your own mobile app.
Mobile apps are no longer only for the big brands, such as Bank of America and Walmart. A large number of medium and small scale businesses have taken to building their own mobile apps, after realizing the potential apps have in this digital age.
- Apps Enhance the Visibility of Your Business - You would agree that running a business smoothly and getting new customers is almost impossible in the present times without a website. The number of people using mobile devices is increasing continuously, so, potential customers would not only find it difficult to get your company’s website through the traditional browser, but may also not look for your business outside the mobile apps.
- Apps are a Direct Channel for Marketing - Apps perform a number of functions – they offer news feeds, messengers, user accounts, search features, booking forms, prices, general information and more. With a mobile app, you can provide your businesses customers with all information you want to, just at the tips of their fingers.
- Apps Improve Recognition and Build Brand - Your mobile application can make a great tool for heightening your brand awareness.
- Apps Enable You to be Ahead of the Game - It’s still unusual to find mobile applications at the level of small businesses, and here is where you can take a step ahead from your competitors. Your customers would certainly get impressed by you if you happen to be the first business to have your own mobile app.
- Apps Support, Service and Engage Customers - With a mobile app, you can drive customer engagement in real time, even without a face-to-face interaction with them. This paves the way for potential business, and also keeps your previous customers interested, making them return to your business again and again.
- Apps Bring Ads Directly to Customers - Businesses have recently realized a key aspect about mobile apps – their ability to advertise. There are several ways in which you can put forth your business on the screens of mobile app users, attract new business, and keep your company on the app users’ minds. These ways may include offering frequent incentives to users, fan wall, push notifications and social media integration.
Brilliant Apps Small Businesses Should Use
As apps become more prevalent and more powerful, entrepreneurs and small business owners are relying on these savvy tools to help their businesses grow and run more smoothly. These top 10 mobile and web apps can get you organized, connected and visible – and they will likely contribute to your success:
- Evernote - Ever had a great idea while flying cross-country? Evernote is an app that makes sure users “Remember Everything.” By allowing users to store, organize and share text, photos, and voice notes, entrepreneurs can easily keep track of all of their brilliant ideas.
- Google Drive - Google’s Drive app lets users seamlessly port and edit files from PC to tablet to smartphone. Not only is it a fully-featured office suite, the software also acts as a full cloud drive, letting you store any file type via a virtual drive app or a web interface.
- FormMobi - Called a “virtual clipboard,” the FormMobi app lets professionals in the field easily gather and distribute data on any mobile device. The app has robust functionality and is a solid tool for filling forms on-the-go.
- Bump - Bump is a revolutionary networking app that allows entrepreneurs to ditch traditional business cards in favor of virtual ones. Users can trade contact information, photos, and files by simply “bumping” two smartphones together.
- Tripit - Anyone who’s had to make three connecting flights and rent a car on the same day can attest to the need for a comprehensive and simple itinerary. Tripit is an app that allows business travelers to do just that by keeping track of trip arrangements in one unified place.
- LocalVox - LocalVox is a web marketing app that allows brick and mortar businesses to build their brands online. The service enables owners to publish news, events and deal announcements with a click-of-a-button across many online channels, including social media, websites, local directories and email newsletters.
- Expensfy - If managing travel is difficult, managing expenses can be nearly impossible. Enter Expensify, an app that keeps track of business expenses and mileage, while letting users scan and upload receipts.
- Asana - Billed as a “collaborative information manager,” Asana is a simple and intuitive alternative to complicated work management software. Asana allows users to manage not only work projects, but personal projects and events in one easy-to-navigate interface.
- InDinero - InDinero is an easy way to keep track of business cash flow and manage day-to-day finances. The app syncs up to bank accounts and credit cards and helps business predict future cash flows according to past cash flow trends.
- Square - Square is transforming the way we transact by empowering anyone with a smartphone or tablet to easily accept credit card payments. There are no sign-up or monthly fees – rather, the service takes 2.75 percent of each transaction.
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A Great Business did not just happen - It was planned that way.