The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.
They have their business plan ready and all they need to do is take advantage of the opportunities.
Where can you find the right business plan?
If your business is based in the United States - click here
If your business is based in the U.K. - click here
Ideas To Action.
The network society is a social structure based on networks operated by information and communication technologies based on microelectronics and digital computer networks that generate, process and distribute information via the nodes of the networks. The network society can be defined as a social formation with an infrastructure of social and media networks enabling its prime mode of organization at all levels (individual, group, organizational and societal). Increasingly, these networks link all units or parts of this formation.
There is an explosion of horizontal networks of communication, quite independent from media business and governments, that allows the emergence of what can be called self-directed mass communication. It is mass communication because it is diffused throughout the Internet, so it potentially reaches the whole planet. It is self-directed because it is often initiated by individuals or groups by themselves bypassing the media system.
The explosion of blogs, vlogs, podding, streamin and other forms of interactive, computer to computer communication set up a new system of global, horizontal communication Networks that, for the first time in history, allow people to communicate with each other without going through the channels set up by the institutions of society for socialized communication.
The network society constitutes socialized communication beyond the mass media system that characterized the industrial society. But it does not represent the world of freedom sung by the libertarian ideology of Internet prophets. It is made up both of an oligopolistic business multimedia system controlling an increasingly inclusive hypertext, and of an explosion of horizontal Networks of autonomous local/global communication-and, naturally, of the interaction between the two systems in a complex pattern of connections and disconnections in different contexts.
There are essentially 3 main ways businesses seem to be choosing to adapt and operate within the Network Society:
- Wait & See is the first approach. Not recommended! The business may use digital channels for brand awareness building, customer service etc. but with a ‘one-way mindset’, not yet willing to engage and embrace continuous, direct feedback.
- The second and more common approach we have observed is where early adopters within an organisation lead the business Step by Step, through experimentation and applied learning to discover new opportunities and ways of working to build the business.
- Finally, a business does occasionally take a transformational approach. The leadership team decides on a radical, top down transformation, with associated higher risks but with major opportunities to gain advantage over the competition.
Brands and businesses that appear to be succeeding in the Network Society all seem to have at least one factor in common, regardless of how they have chosen to benefit: they all have a clear vision or end goal of what they are striving to achieve / do differently, whilst retaining the flexibility and willingness to experiment along the way and to adapt to mistakes and quickly learn from their experiences.
In developing such a vision and in building ‘Network Marketing’ capabilities to deliver against the vision, we believe it is critical to have a thorough, full grasp of where digital capabilities stand today, and where there are important gaps and a strong case for change in the future.
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A Great Business did not just happen - It was planned that way.