The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.
They have their business plan ready and all they need to do is take advantage of the opportunities.
Where can you find the right business plan?
If your business is based in the United States - click here
If your business is based in the U.K. - click here
Ideas To Action.
Part 37 - Pinterest.
Since launching Pinterest has surpassed 10 million users; faster than any other stand-alone site in history. It outstripped the traffic of Google+, LinkedIn and YouTube combined, and it is now capable of driving more referral traffic than Twitter.
As of today, Pinterest is the 2nd highest referrer of traffic to websites (second only to Facebook).
To use Pinterest for your business, you need to first understand what it is, how it works and how to make it work for you. Pinterest is a stand-alone Visual Social Network built around engaging visual content. Users share visual images from the web, by “pinning” them on to a series of virtual PinBoards.
You need to decide if Pinterest is the right fit for your business – not all social media sites suit all business types. However, there are not many businesses that would not benefit from a presence on Pinterest, especially with the use of some creative marketing, as outlined below.
With such huge potential for driving traffic, there are some must-know actions you need to take now in order to leverage Pinterest’s massive potential for referring customers to your business.
- Take time to set up your account properly. Think about what you will be using the account for. If you are a Public Figure, you will most likely use your own name, but if you own a business, set up an account in your businesses name, using your logo as an official business page.
- Use the Pinterest Business Center. You can access this site at any time by typing in business.pinterest.com. At this site you will find many resources including all the Pin It buttons for your browser and website, follow buttons, case studies and tools.
- Ensure that you include key words in your description. Set up the links to your businesses website and social media channels on your profile.
- Prepare Your Blog for Pinning. Install Pin It Button for Websites, Follow Me Button for Websites and Pin It Bookmarklet on your browser to make it easy to pin from the web!
- Integrate with other social media platforms. Add Pinterest sharing buttons and apps to other social media platforms, such as Facebook. Integrate, integrate, integrate!
- Link Facebook and Twitter. Facebook links only to your personal profile (not Pages), so you may find it better to link to Twitter for business posts.
- Linking Facebook and / or Twitter to your account gives your pins more exposure. Choose which pins are posted out on an individual basis.
- Research what your ideal client is pinning. Search under Keywords and Categories on the Pinterest Dashboard. Create your boards with an ideal client in mind.
- Provide answers to their questions. Feed their inspirations. Solve their problems.
- Set up your initial “Boards”. Choose topics or categories that reflect your business values, culture, interests, products and services and your business. Also create boards that will be attractive to your ideal client.
Ideas To Action - next
A Great Business did not just happen - It was planned that way.