Business Plans

The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.

They have their business plan ready and all they need to do is take advantage of the opportunities.

Where can you find the right business plan?

If your business is based in the United States - click here

U.S. Business

If your business is based in the U.K. - click here

U.K. Business

Ideas To Action.

Part 38 - Search Engine Services.

Since search engines were first created, the main problem has been the delivery of relevant results to the user. Because there are millions of pages about any given topic, it is necessary to categorize the pages that are most likely to be a match for the consumer's request. A search engine that consistently delivers good results gets visited more often, and gains trust in the eyes of the user. One of the ways that Google became so successful was that it found ways to index credible websites while eliminating search results that were more interested in traffic than relevancy.

Without getting into technical details or programming jargon, a search engine's functionality can best be compared to the index of a book. With this analogy, you need to consider the entire internet to be the book, and the search engine to be an electronic index that knows the contents of every page it can find. If you're planning to invest in Search Engine Optimization (SEO) then your goal is to get your businesses website into that index, and make it as prominent as possible.

Most search engines will deliver 10 results on a page for any keyword query. Search Engine Results Pages (or SERPs) generally continue into infinity, with each page showing web pages that are (ideally) less relevant as you go down the list.

In the past, the user would get a bland list of SERPs in the form of 10 blocks of text, which may have shown the page's Title, Description, and URL. Over the past few years, "universal search" results will now show images, video results, and maps incorporated into the results. Some searches will also serve up definitions, weather forecasts, and movie show times.

Mobile-Friendly Websites in Minutes

Additional Help

Part 38 - Search Engine Services

If your business has a brand new website, you probably want other people to find it on Google, Yahoo, or Bing. There are a few ways to make this happen. First, you can submit the website to each engine by yourself, for free. In many cases you don't have to do anything, because search engines (like all other major server sources on the Internet) get continuous updates of all the active domain names in the world, and will periodically look at the sites that are attached to them. A search engine may have a site cached within 24 hours of the domain name purchase.

Another common way to get a site's content cached by a search engine is to get links from other websites, and allow the search engine spiders to follow those links to your site. Several SEO theorists will tell you that search engines "prefer" to find your site this way, and whether or not that is true, your business gets more value from the links coming off other people's sites.

One of the important things to consider when you want to get a website found by Google, or any other search engine, is that your site should have enough content on its pages to become a resource for its topic. The content also has to be readable by a search engine, and generally it has to be put on the site in such a way that it would be useful for human readers. Having a minimum of 250 words on any given page would be ideal, though this is not always possible when you have a large product catalog.

You should also keep in mind that search engines classify the content on the page by using reference points like the site's title, paragraph headers, and other usability information. As a whole, the way a site links to its own pages is also a big hint for a search engine, so your website navigation should be easy for people and their robot counterparts.

It is also important to note that search engines do not like to be tricked. Since the advent of search, people have found various ways to artificially inflate their search engine rankings. Usually the goal was to siphon traffic for popular searches into dubious offers by using "bait and switch" tactics. An entire industry grew up around fooling search engines, and this provided a bad user experience for the average search engine user. Additionally, people who sold products of any kind would use questionable practices to improve their position on a search engine.

Some of the most highly ranked business sites on any legitimate search engine get there by having trusted pages that are relevant to their topic matter. For example, Wikipedia results will appear for a wide variety of searches. This is not an endorsement of Wikipedia's accuracy, but instead a reflection of the trust that other web users place in the site as a whole.

All major search engines have a Pay-Per-Click (PPC) option that allows people to run ads next to relevant search results. The search engine only charges the advertiser money when someone clicks on the ad. For a business with a new site, or who cannot bring their website into a high position on the natural search engine results pages, PPC is a viable option that can get traffic. However, some types of business can charge a high dollar amount for every click, to the extent that a PPC campaign can be unprofitable for the average merchant.

Previously, it was much easier for the average webmaster to stay current with search engine trends and modify a site so it got the attention it deserved from search engines. Over the past 5 years, it has become increasingly difficult. This is partially because there are a variety of filters and penalties that can be applied to a site if it inadvertently violates a search engine rule.

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A Great Business did not just happen - It was planned that way.

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