The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.
They have their business plan ready and all they need to do is take advantage of the opportunities.
Where can you find the right business plan?
If your business is based in the United States - click here
If your business is based in the U.K. - click here
Ideas To Action.
Part 39 - Social Media.
An integral part of the sales process of any business is getting to know your prospects and establishing relationships; and it turns out that social media can help you accomplish this quickly and easily.
According to the recent data, the following social media channels boast huge number of active users worldwide:
- Facebook 1.5 Billion
- YouTube – 1 Billion
- Instagram – 400 Million
- Google+ – 343 Million
- Twitter – 316 Million
- Tumblr – 230 Million
- Snapchat – 200 Million
- Pinterest – 100 Million
- LinkedIn – 97 Million
Smart salespeople have learned to tap the power of social media, but sadly, many businesses still see social media tools and networks as a pointless and even scary place for their sales teams to focus.
Many sales people do not fully understand the power of social networks in the sales process of a business or they relegate to some sort of digital prospecting tool at best.
Leveraging the power of content and social media marketing can help elevate your businesses audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It is vital that you understand social media marketing fundamentals. From maximizing quality to increasing your businesses online entry points, abiding by these laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
- Listen - Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what is important to them. Only then can your business create content and spark conversations that add value rather than clutter to their lives.
- Focus – It is better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
- Quality - Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
- Patience - Social media and content marketing success does not happen overnight. While it is possible to catch lightning in a bottle, it is far more likely that your business will need to commit to the long haul to achieve results.
- Share - If you publish amazing, quality content and work to build your online audience with quality followers, they will share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
- Influence - Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
- Value - If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers.
- Acknowledgment - Your business would not ignore someone who reaches out to you in person so do not ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
- Accessibility – Do not publish your content and then disappear. Be available to your audience. That means your business needs to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
- Reciprocity - You cannot expect others to share your content and talk about your business if you do not do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
Ideas To Action - next
A Great Business did not just happen - It was planned that way.