Business Plans

The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.

They have their business plan ready and all they need to do is take advantage of the opportunities.

Where can you find the right business plan?

If your business is based in the United States - click here

U.S. Business

If your business is based in the U.K. - click here

U.K. Business

Ideas To Action.

Part 44 - Twitter Marketing Strategy.

With nearly 350 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers and starting up a Twitter page for your business is easy.

Any business can find a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What is not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your business.

Growing a real following on Twitter takes more than sending out Tweets whenever your business has a product being released or an upcoming event. It is about connecting with your target audience and interacting with them. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you will unlock endless new opportunities to grow your business online.

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Twitter Marketing Strategy

Your approach to every social media site should be different. For example, your Twitter marketing strategy is not going to be the same as your Pinterest or Facebook marketing plan. Understanding how Twitter works and where it fits in the social media landscape will shape the way your business uses it.

Some of the main ways businesses use Twitter include:

  • Sharing information and content

  • Driving engagement for promotional activities

  • Interacting with consumers

  • Networking

  • Branding

  • Reputation management

As you can see, most of these activities have to do with interactions. It is not necessarily just about broadcasting your content like Instagram or Pinterest, for example. Twitter thrives off communication. Keep that in mind as we get into the nitty gritty of Twitter marketing.

We will go over real Twitter marketing strategies that will help you be more successful, and the steps you need to take to market like the pros.

For years, marketers were asking the question “how do I get more Twitter followers?” but the question you should really be asking is “how do I get more active Twitter followers for my business?” The answer is Twitter chats. A lot of marketers slowly start to realize the power of Twitter chats when it comes to gaining active followers.

The reason why Twitter chats are so effective is because the people who participate in them are the ones that enjoy actively engaging on the social network. They do not use it just to distribute and consume content. Instead, these people use Twitter for the purpose it was meant for, which is to interact. These are the types of users who are going to reply to your businesses tweets, Retweet your content and amplify your message.

To get started, look for Twitter chats related to your business and you can always use Google as well.

Cannot find any Twitter chats for your business? Start your own. The key to success with Twitter chats is to be more than a spectator, you have to add value to the conversation and differentiate yourself. For example, instead of just tweeting text, why not create a special graphic instead? Tools like Canva make it extremely easy to create a beautiful Twitter image within a couple minutes.

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