Business Plans

The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.

They have their business plan ready and all they need to do is take advantage of the opportunities.

Where can you find the right business plan?

If your business is based in the United States - click here

U.S. Business

If your business is based in the U.K. - click here

U.K. Business

Ideas To Action.

Part 43 - Twitter.

Business owners use Twitter to discover what is happening in the world right now, to share information instantly, and to connect with people and businesses around the globe.

With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a great opportunity for businesses to reach a global audience of new and existing customers.

No matter what type of business you are, you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business. Your profile shows the world who you are, and first impressions count. Every element should showcase your best content and accurately reflect your business identity.

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So how can you leverage twitter to drive more traffic to your business?

  • Optimize your Twitter bio. Make sure your business identity and voice are branded well and have a consistent tone so that people clearly understand who you are and what you do.

  • Find out who the influencers and experts are in your target area(s) and interact with them on a regular basis. Make a list of the 100 most influential people in your space -- journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners, etc. and add them to a private Twitter list and engage with them daily.

  • Get colleagues involved. The first people to help build your brand should come internally. Make sure your businesses employees are following you on Twitter and tweeting, retweeting, engaging, etc.

  • Tweet regularly. Regular tweeting is a sign of an active, healthy profile; if you only tweet once a week, or once a month, folks will forget about your business.

  • Do not be afraid to ask for some Twitter love. Ask followers to retweet, mention or favorite your tweets -- or to share content with a fresh tweet.

  • Track mentions -- and respond if appropriate. Track brand mentions and keywords to make sure you know what's being said about your business, and be sure to respond in a polite, professional manner if appropriate.

  • Retweet. Do not be afraid to retweet as this will help link your business with and cement your own thought leadership within your industry.

  • Favorite tweets. Many people do not know about favoriting tweets, but it can get someone's attention more than a retweet or a mention.

  • Follow trends / hashtags. Look at the trending topics and hashtags and find a way to make a relevant connection to your business. By putting your business among the trending topics, your handle will be seen when people search tweets regarding that particular hashtag.

  • Offer discounts or special deals to Twitter followers. Run Twitter contests such as: 'The next 50 people that retweet me will receive a coupon for 50 percent off.

  • Use images and videos. Get visual as photos and videos drive three to four more clicks on Twitter. Images, videos and other rich media have proven to receive more views, clicks and shares than plain text tweets.

  • Use Promoted Tweets. Be sure to directly target your businesses audience with Promoted Tweets; failing to define exactly who you're trying to reach will cost you time and money.

  • Make sure Twitter is integrated with your other marketing efforts. Twitter, like other social media platforms, is much more effective when integrated with your businesses other marketing activities.

  • Use Twitter analytics. Use Twitter's native analytics daily to get a grasp on what's resonating and what's not with your audience once you have built it.

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