The main reason that some people take opportunities when they arise, and others do not, is that some people are ready.
They have their business plan ready and all they need to do is take advantage of the opportunities.
Where can you find the right business plan?
If your business is based in the United States - click here
If your business is based in the U.K. - click here
Ideas To Action.
Part 45 - WhatsApp.
WhatsApp now has over 1 billion active users and is still growing by about 1 million users a day. Our lives seem to be shifting to mobile and so too is most of our small business marketing. The latest mobile marketing opportunity comes in the form of WhatsApp.
WhatsApp is a social messaging service for mobile devices. The interface looks and feels like texting, but unlike regular texting, you can text with friends who live anywhere in the world – for free. Besides text messages, you can send photos, audio and video clips, share your location, and start group chats.
Here is a look at what it is, why it is useful for small business, and how to market your local business:
- They are partners with Facebook - WhatsApp partners with Facebook which means there are a bunch of very cool features embedded in the app that can be used specifically for small business marketing.
- They just launched WhatsApp Web - WhatsApp Web lets you use WhatsApp on your web browser, very useful if you are all thumbs when it comes to typing on your mobile phone.
- They do not allow ads - Even with these changes and an enormous user base WhatsApp is, and always will be, ad-free. That means that your marketing messages have a much better chance at standing out (rather than being ignored).
Before we dive into three basic ways to use WhatsApp for your business, remember that you should only use WhatsApp to stay in touch with current customers. Otherwise, you will find yourself in spam territory – and with a damaged brand reputation.
- Marketing campaigns - When you think “WhatsApp campaign,” think about the marketing campaigns you would run on Facebook or Instagram. For example, ask people to share photos and those who do will receive a coupon or discount code through WhatsApp.
- Group messaging - You can create groups based on your customer’s interest and send them highly targeted offers or useful tips or information. You could even start discussions to get feedback on your business.
- Customer support - If enough of your users are on WhatsApp, consider using it for customer support. After all, texting can sometimes be a lot easier than writing an email, filling out a form on your website, or calling them.
Ideas To Action - next
A Great Business did not just happen - It was planned that way.